Instagram is the leading social media platform and gaining more active followers can be a daunting task for you or your business. Instagram is the social media platform with the most engagement.
It has 58 times greater engagement than Facebook, sounds great, Whether you have a private account wanting to become insta famous or you’re a big brand that needs all the publicity it can get, having lots of Instagram followers is ideal for you or your brand.
Creating an Instagram account is the easiest thing to do but getting people to follow you or your brand can be a daunting task especially when you are not famous. If you want to be an Instagram unicorn is possible status is possible if you follow this 5 ways, this tips has worked for many brands and yours will not be different.
1. Optimize your bio
This is the first step, many people while trying to gain more followers do overlook this. Your Instagram bio should be captivating and descriptive. This is the page that tells who you or your brand really are. The bio should look lively so as to charm people who want to know about you or your brand.
Your bio is like your Instagram homepage without a bio, image captions, a proper username or profile image, how will people know the account belongs to you or your brand? Many people overlook this without knowing that it is vital to them creating awareness.
Keep your username as search-friendly as possible. If your business name is longer, shorten it to something your audience would easily recognize. Don’t add numbers or special characters to your username, keep it simple.
The bio should contain a link to your blog or site. If you’re uncertain where to link, try marketing or product pages that relate to specific keywords, hashtags or campaigns on your Instagram account.
2. Participate in very popular conversations.
For every post, use a mix of topically relevant hashtags such as #thank for a carpentry company, for example, as well as trending, super-popular hashtags wherever you can.
The really specific hashtags are like long-tail keywords in that they show more intent and help you find the right people, but the universally trending hashtags like #instagood, #tbt, #photooftheday or even plain old #fun get you in front of more people in general. Below is a list of very popular instagram hashtags
Popular Instagram Hashtags
3. Post Consistently
The more active your account is the more it creates more impressions on Instagram. Its fatal when you want to get active followers on Instagram and your account is dormant and you irregularly post content. In fact, our very own research on the best times to post to Instagram is from 7pm everyday.
You have to keep a regular posting schedule. It is recommended that brands shouldn’t post more than a few times a day, but whatever your style is, keep it consistent. Approximately 200 million Instagram users log on daily, so to cast your net even wider, try publishing a few times throughout the entire day. This will always make your stuff appear on their feed which gives you a great chance of being followed.
4. Go all in on influencer marketing.
Visit the profiles of each person you’ve identified as an influencer in your space (AKA a person who influences the people you want to get in front of) and “Turn On Post Notifications” to be notified every time they share new content. You can then interact with them regularly and become one of their favorite people or brands.
I’m trying to think of a reason why any company would NOT want to do this… Nope. I’ve got nothing. You should absolutely set this up to avoid potentially embarrassing situations.
5. Post Content People Want
This is another great tip to get more followers on instagram. Its the smartest thing to do when you to learn what content relating to your brand people want to see. On Instagram some content performs better than others. This is why testing is so important, you have to keep experimenting the you figure out the kind of stuff your audience wants.
To take your analysis a step further, your brand should invest in Instagram analytics tools. This will make it easier to track, benchmark and analyze Instagram content across accounts.
You shouldn’t directly copy your competitors, but it’s smart to take notes on what they’re doing or posting that drives engagement. A little competitive research can go a long way. Hope this article on how to get more active Instagram followers was helpful, if you have question you can use the comments section below.